The use of various social media pages such as Facebook and Instagram has become a helpful channel that allows businesses, big or small, to reach out clients. The fact that almost everyone in the planet has an existing Facebook account, it’s easier to reach out to clients and for those in the insurance industry, Facebook gives them an alternative venue to increase their insurance sales leads. Sure, you can have your insurance agents wander around and talk their way into convincing prospects into making business with them.
If you want to achieve higher insurance sales leads, you must know the proper ways to achieve it by fully maximizing all of the available tools in Facebook. Below are the some of those ways that if you diligently follow them, your number of sales will instantly rise up:
- The first thing clients will notice upon visiting your Facebook page is the page’s cover photo. Make sure that the cover photo that you are using for your insurance company is appropriately optimized. You can use a nice photo and incorporate your company logo in a way that the logo will be easily recognized.
- Avoid being obvious when it comes to posting anything that is related to your goal of achieving higher sales especially when it involves the insurance industry. You see, posts that are obviously created to advertise are exactly the kinds of posts that are ignored by Facebook users most of the time. Make sure that whatever you are posting, it’s something that will catch the attention of the users.
- Using any kind of “call-to-action” buttons can be definitely useful especially if your goal is to increase your insurance sales leads. Whether it’s to allow users to contact you directly either by calling you by phone or allowing prospects to send you a private message, it’s also one of the most commonly used methods to grow your email list.
- If you want to quickly build up your sales, there’s no easier way to do so than to give freebies to Facebook “likers”. You can do this by hosting a contest that has a clear set of instructions. It will not only gain you more sales. It will keep your interaction with clients running.
While marketing raises awareness for your brand, it is your website design that influences a purchasing decision. For example, not many people are aware their photographs can be printed on canvas to create personalized canvas prints that they can be used for wall display. Advertisements and promotions will make people aware of personalized canvas prints but website design will convey that your business is worth their trust.
However, web design is more than just a visual presentation of your business. Underneath the surface of web design are various components that allow users to see, click and interact with the website. All websites run through three components: server, database and client. Client means the browser that a visitor is using to view your site while the server houses data, runs the site’s back-end architecture, processes requests and sends pages to the browser.
The client can be anywhere where the user is viewing the site whether it is desktop computer, laptop, tablet or mobile phone. Sites have become faster, more efficient and simpler because client-side scripting is continuously evolving. Client-side scripting works in tandem with server-side scripting to provide a better experience for a user.
Server-side scripting is something that online users do not see because it is the back-end of the site with all the behind-the-scene mechanics necessary to organize and power the website. On the other hand, the client-side codes handle what the users see. The client-size scripts are embedded within and interact with HTML in the site to manipulate elements it has selected and provide the user with an interactive experience.
Client-side scripts also interact with the CSS file to style the way that pages look. There is less stress on the server because the scripts do not require processing on the server once they have been downloaded. They only need processing when post-backs are made. Post-backs perform specific call-and-answers with the server-side code and ensure that response is given to the user immediately.
HTML and CSS are the core-building blocks of a website. HTML dictates the website’s organization and content while CSS comprises the code for the website’s graphic elements from the backgrounds to the fonts to create a certain feel for the website.