Ever since web design started, PHP has been the king of server-side scripts because it provides better security and quicker turnaround time for a cheaper price compared to other server-side scripts. The same version of PHP is still being used today by popular business and organizational websites as well as social media sites.
Initially Facebook used the simple version of PHP but now they have their own complex server-side scripting language although it still includes the basics of old PHP. If you will notice, PHP has had numerous updates but it remains easy to learn and multifaceted in many ways. Over the years, so many things have changed but PHP has gotten better.
The reason why web designers still use PHP in spite of the existence of several script-side languages is its inherent simplicity and power over 98.5% of PHP solutions that can be found across the world. Ever since the launch of PHP 7, ecommerce designs have achieved a new lease in life. The newer version of PHP looks and feels like the previous versions but has managed to reduce RAM consumption by 50%. No wonder, almost 11.5% of all active websites are now running on PHP 7.
PHP Version 7 includes sub-versions – PHP 7.0, PHP 7.1, PHP 7.2 and PHP 7.3. Version 7.0 is leading the pack with 64% market share. Websites like Bore Panda, CNBC and En son Haber that handles heavy traffic are just a few examples of those using Version 7.0. Adoption of Version 7.0 is slow but steady among web developers.
Experts have predicted a fast adoption rate; however, several CMS platforms like WordPress still need to update their plug-ins to be able to work with Version 7. On the other hand, experts recommend that is better for new websites to start with PHP Version 7 for an error-free and easier custom web development.
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Too often, website owners concentrate on other things to be improved within the site neglecting the importance of a faster loading time. For instance, a Sydney wedding stylist might focus on the design and content alone without considering the website’s speed. According to statistics, a delay of one second leads to 11 per cent decline in page views, 16 per cent reduction of customer satisfaction and 7 per cent lower conversion.
The speed of a website impacts the potential conversions. Forty-seven per cent of consumers believe that a website should load within two seconds or faster while 40 per cent said that they leave the site if loading time takes longer than three seconds. This means that almost half of the potential customers will leave the site if loading time is longer than three seconds. In return, you lose almost half of potential conversions as well. In addition, 79 per cent of consumers said that they will definitely not return if the website has shown poor performance the first time around.
There are different ways to make the website load faster and here are the top recommendations:
- Reduce the number of HTTP requests. Yahoo said that 80 per cent of the loading time of a website can be attributed to the many parts that need to be downloaded including scripts, page, style sheets and images. In every element, an HTTP request has to be made. To reduce these requests, the first thing to do is determine the exact number of requests your website is making and use that as a benchmark.