Whenever someone tries to sell a house with a bad front lawn, it rarely, if ever, goes well. The first impression matters, after all.
That’s why a good home page is so important for any site. From Apple to TitanTransline.com, the home page is a key part of any online marketing endeavor, as it’s pretty much an online storefront. People on the internet have short attention spans, so they need to be wowed from the first few seconds of seeing a page.
A home page isn’t just about aesthetics though, there’s also conversions to consider. People can’t or won’t convert if they don’t feel a need to do so, which is why sites have to give them incentive and make the process as easy and convenient as possible.
In case it isn’t clear yet, a well-designed homepage is a powerful thing.
A good homepage welcomes people to your site, tells them what you, your site, and your brand is about, what they should do and lets them explore your site with minimal hassle.
‘Less is more’ is the key here, as a homepage design can be complex, but that’ll likely create a cluttered mess that needs selective pruning and optimization. Sticking to the basics is the best way to go, and homepage elements have specific elements and should cover a few key ideas.
Helping people to know your business
A lot of visitors to your site will see the homepage first, which is why homepages should be made with the adage ‘first impressions last’ in mind.
A good homepage makes it clear from the outset what a company is about; their values, unique selling point (USP), and purpose. If you go to TitanTransline.com, you should know what they’re about in just a few seconds, without having to read through much or think too hard.
Improving user experience
Consumers visit sites with purpose. Whether it’s checking out products, reading blog posts, or seeing if you offer a particular service, a good homepage should make sure a customer doesn’t have to go through so many hoops by having intuitive navigation and good flow.
Website visitors, ideally, should convert. That won’t happen if you don’t give them the incentive and opportunity to do so.
If you have an email list you want to fill, then make the signup form easy to find and use. This, and a good first impression is key to ensuring that your site converts properly.
Whenever a tech issue pops up, everyone wants it dealt with as soon as possible. Whether it’s ensuring proper code review, or having a process set for quickly addressing and rectifying issues, every organization needs to have a system in place for these things.
So, without further ado, here are some tips to help deal with tech issues, starting from the development process and beyond.
Start with the development process.
Naturally, you want to have quality assurance running from the very start. Before even having code review, or bug checking, the development process needs a good look-over. How big the product is, how many features are going into each release; these questions all need to be asked, considered, and answered properly to get the best results.
Use bug-tracking software
Another no-brainer; bug-tracking software exist to help out organizations with keeping track of bugs and issues. Having software puts all the useful information into one centralized place, which is particularly useful when remote teams, where people are working together from different places, are involved.
Centralize bug tracking
As we’ve already brushed up in the above point, having a centralized database for all of the information regarding bugs and issues is important for an organization. A central database, complete with workflow and the ability to assign people to deal with bugs, is invaluable when dealing with bugs.
Use a project-management platform
A project-management system is a good idea for debugging. Connecting team members and projects with specific issues means that people are held accountable for problems, while also giving everyone updates on what’s been taken care of, and what still needs working on. This also provides the option of having another team member come in to provide assistance, if necessary.
Close the loop
Closing the loop is basically jargon for dealing with the bug. The idea is that, if any issues pop up, it will be checked, verified, and dealt with, if applicable. A system set up to ensure this is great help, with the idea being that someone will always be aware of the problem at hand. If the issue isn’t dealt with quickly, then it gets escalated to someone higher up the hierarchy, continuing until the problem is finally addressed.
When you’re looking to boost your reach, get those good King Kong marketing reviews, and improve the bottom line, ensuring that your brand’s site is well-designed is an important step.
That’s because the website is the place where your brand will interact with people the most; both online and offline marketing endeavours send users to the site, whether they’re buying, or just looking for additional information.
A great marketing campaign can be stonewalled by a bad site, as the landings might end up not being converted. There are several reasons to
If you want to evaluate your site, keep these factors in mind:
- Conversion rate: Is your site properly converting leads and customers?
- Competition: How are you faring in comparison to your competition?
- Branding: How well does your site represent your brand?
- SEO: How is your site ranking in Google and other search engines?
- Responsiveness: Is your site properly responsive?
- Site speed: How fast do your pages load? Every second matters.
If these factors aren’t too hot, then that might explain why those King Kong marketing reviews of your site aren’t too glowing.
If you’re going to go for a revamp or a redesign, however, don’t go into it blindly. Figure out these key factors first:
- Audience: Who are you trying to appeal to, and what do they want?
- Goals: Know what your site is about. It’s the centre of all your design decisions, after all.
- Search Engine Optimization: Rank well on search engines by having good structure and navigation, aesthetics, metadata, and content.
- User experience: Convenience is king on the internet; make it as smooth as possible for the users.