Online reviews are powerful, with the vast majority of shoppers online looking them up before deciding on a product or service. They’re the new word-of-mouth advertising, so it’s no surprise that how a business leverages online reviews can decide whether or not they make it.
In order to make the most of online reviews, it’s important to know what people look for in them.
The score, or star rating depending on the point-system you’re looking at, is the most important part of a review for most customers.
The score matters, as anything below a 3/5 on search results for local businesses will be overlooked by customers for businesses with better scores. A 3/5 is the average ‘lowest acceptable score’ for most people, but, on the flipside, too perfect a score is unrealistic, meaning that 4 is the sweet spot.
Number of reviews
The number of online reviews also matter, as most people need around 4-6 reviews before they’ll opt for a business, but some people need more.
Quality of reviews
By ‘quality’, we mean how well the reviews are written. Review platforms can hide reviews that don’t match up with their standards, for the customers that actually rely on them, the quality of reviews is just as important.
Concise, informative reviews that say much without overdoing it is worth their words.
Like with a lot of things on the internet, how updated a review is matters.
Customers tend to prefer reviews that were written within the last six months for them. If they see, for example, king kong marketing reviews that are six months old or older, they won’t trust them.
There are many advantages to hiring a digital marketing agency for a business from a skyrocketing ROI for the marketing campaign to having a structured system for blog posts, PR campaigns, and social media promotions. However, the best advantage is being able to run the business effectively without getting bogged down in learning how Facebook paid advertising campaigns work.
Businesses can hire a digital marketing agency for a reasonable rate and gain access to a team of experts with a variety of skills and specialties and who use a variety of tools from the start of the project to its completion.
The marketing messages of a business usually end up sounding generic because they did not bother knowing their customers and the stories behind their problems. Digital marketing agencies usually make a research to gain better insight on customer behaviour before running a marketing campaign.
It is relatively easy to create random blog posts every now and then but the target audience prefers high-quality content and not just decent blogs. Besides that, it is not easy to write high-quality content consistently. Unless the business is committed to producing unique and relevant content all the time, a better option is a digital agency that has an expert team of content writers.
Before deciding on a digital marketing agency, take some time to read king kong agency reviews from online review platforms. Hiring an expert digital agency is less expensive than training an in-house team to oversee all the details of marketing campaigns.
A traffic ticket is a legal matter. It’s not as extreme as armed robbery, but a law firm like Donich Law can still help. There are a lot of legal matters which may or may not require you to get legal representation, so it’s a good idea to know when you need a lawyer, and when you don’t.
A complicated divorce
When couples mutually agree on the details of a split, then a lawyer isn’t needed; they’re there to make sure things are sorted out. If there are issues regarding debt, child custody arraignments, investments, savings, or property, then legal representation is needed.
Remember, the terms of a finalized divorce are legally binding and can only be changed by legal proceedings in court.
Naturally, if you’re being sued, you need a lawyer. Law suits can lead to a big loss of money or property, which is why people get lawyers when they get sued. Most of these things tend to be settled outside the court, but an experienced negotiator is still good to have.
If you have no plans to contest a law suit, however, then there’s no point in calling a law firm like Donich Law to help you out.
Driving under the influence is now a serious charge, with consequences ranging from jail time, license revocation, fines, or any combination of the three. A good lawyer is there so that the prosecutor can be talked to and the charges can be reduced, especially for first offenders. If you go into a DUI charge with no legal representation, expect the maximum penalty.
An accident with injury
If you’ve been injured in an accident that you didn’t cause, then the other person’s insurance company will be on you to make sure the claimed is settled as fast as possible. Don’t just cave; never talk to an insurance company representative without consulting a personal injury attorney, as they’re not familiar with the laws and normal compensation rates.
If you end up getting hurt in a car accident, answer cursory questions from police that respond to the scene, nothing more.
Whenever someone tries to sell a house with a bad front lawn, it rarely, if ever, goes well. The first impression matters, after all.
That’s why a good home page is so important for any site. From Apple to TitanTransline.com, the home page is a key part of any online marketing endeavor, as it’s pretty much an online storefront. People on the internet have short attention spans, so they need to be wowed from the first few seconds of seeing a page.
A home page isn’t just about aesthetics though, there’s also conversions to consider. People can’t or won’t convert if they don’t feel a need to do so, which is why sites have to give them incentive and make the process as easy and convenient as possible.
In case it isn’t clear yet, a well-designed homepage is a powerful thing.
A good homepage welcomes people to your site, tells them what you, your site, and your brand is about, what they should do and lets them explore your site with minimal hassle.
‘Less is more’ is the key here, as a homepage design can be complex, but that’ll likely create a cluttered mess that needs selective pruning and optimization. Sticking to the basics is the best way to go, and homepage elements have specific elements and should cover a few key ideas.
Helping people to know your business
A lot of visitors to your site will see the homepage first, which is why homepages should be made with the adage ‘first impressions last’ in mind.
A good homepage makes it clear from the outset what a company is about; their values, unique selling point (USP), and purpose. If you go to TitanTransline.com, you should know what they’re about in just a few seconds, without having to read through much or think too hard.
Improving user experience
Consumers visit sites with purpose. Whether it’s checking out products, reading blog posts, or seeing if you offer a particular service, a good homepage should make sure a customer doesn’t have to go through so many hoops by having intuitive navigation and good flow.
Website visitors, ideally, should convert. That won’t happen if you don’t give them the incentive and opportunity to do so.
If you have an email list you want to fill, then make the signup form easy to find and use. This, and a good first impression is key to ensuring that your site converts properly.
Whenever a tech issue pops up, everyone wants it dealt with as soon as possible. Whether it’s ensuring proper code review, or having a process set for quickly addressing and rectifying issues, every organization needs to have a system in place for these things.
So, without further ado, here are some tips to help deal with tech issues, starting from the development process and beyond.
Start with the development process.
Naturally, you want to have quality assurance running from the very start. Before even having code review, or bug checking, the development process needs a good look-over. How big the product is, how many features are going into each release; these questions all need to be asked, considered, and answered properly to get the best results.
Use bug-tracking software
Another no-brainer; bug-tracking software exist to help out organizations with keeping track of bugs and issues. Having software puts all the useful information into one centralized place, which is particularly useful when remote teams, where people are working together from different places, are involved.
Centralize bug tracking
As we’ve already brushed up in the above point, having a centralized database for all of the information regarding bugs and issues is important for an organization. A central database, complete with workflow and the ability to assign people to deal with bugs, is invaluable when dealing with bugs.
Use a project-management platform
A project-management system is a good idea for debugging. Connecting team members and projects with specific issues means that people are held accountable for problems, while also giving everyone updates on what’s been taken care of, and what still needs working on. This also provides the option of having another team member come in to provide assistance, if necessary.
Close the loop
Closing the loop is basically jargon for dealing with the bug. The idea is that, if any issues pop up, it will be checked, verified, and dealt with, if applicable. A system set up to ensure this is great help, with the idea being that someone will always be aware of the problem at hand. If the issue isn’t dealt with quickly, then it gets escalated to someone higher up the hierarchy, continuing until the problem is finally addressed.