Over the past decade, there has been a question on whether mobile web will be dominant or if mobile apps will prevail. The answer is companies certainly need both of them. Everyone knows that responsive websites are now the norm and in some instances, responsive web apps. Aside from a responsive web design, top priority among companies is building mobile apps.
When building mobile apps, the focus should be on user personas and segments. With this solid approach, progressive web apps (PWAs) are emerging and this blurs the lines between web and apps. PWAs use the latest in browser technologies to merge the accessibility of the web with the existence of the mobile app.
Most leading desktop and mobile browsers support browser advancements that have been initiated from Mozilla, Google, Facebook and others. “Service workers” are implemented to allow a website to behave likeapp. Service workers are scripts that the browser runs in the background and is distinct from the website. The script allows app-like features to become part of a PWA experience.
The service worker scripts which are embedded within the browser to surface PWA functionality allow users to install a website as an app icon on the home screen. A full screen app can be launched without the need to go to an app store. Users can choose to enable the rich app features as push notifications or offline storage.
Since Google, Microsoft, Samsung and Apple are supporting the advancing PWA technologies on desktop and mobile browsers, it is only a matter of time before the technology becomes the new standard for web interactions similar to the responsive web design. However, given the immaturity of PWA service worker support, variations in user experience can be expected. In the coming years, the technology will mature and standardize.
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With the raising popularity of online shopping, having a website has become critical for the success of business organizations. The website acts as an online sales person for a business. It can be used to display the products or services offered by the company to the potential customers. Building a successful website involves a lot of effort and takes time.
Here are some tips that will help you to create a highly successful website for your team building activities in Sydney firm and turn it into a money-maker for your business.
Define the brand strategy
The website of a business should fit into the overall brand strategy of a business. The website should be easy to identify and associate with the brand. It should be able to deliver the desired goals of the organization. The online marketing strategy of a business can also include social media platforms, blogs etc. that help the business to attract potential customers to the website.
A great design and quality content
Website design is an important factor that determines its success. Quality content requires a well-designed website that looks professional and is easy to navigate. The website should provide accurate and up-to-date information in an easy to understand manner. Colour choices, fonts, images and layout are some factors that affect the impression of the viewers. For example, a team building activities in Sydney firm should invest in building a highly responsive and easy to navigate website that provides the visitors with the required information on team building and encourages them to contact the company.
Engage the viewers
A website should be able to engage the viewers and make them stay on the page. This helps to build loyal viewers to the site and improve the flow of traffic. The website should use original photographs, infographics, and quality content, add polls and questionnaires and provide useful information for the viewers. Adding attractive call-to-actions also motivates the visitors to become subscribers of the mailing list. For example, a company providing team building activities in Sydney, should provide useful information about the latest techniques and programmes in team building, advantages of team building, case studies etc. to make the viewers understand the importance of team building. They can also use the images of the activities conducted by them to further engage the viewers.
Ever since web design started, PHP has been the king of server-side scripts because it provides better security and quicker turnaround time for a cheaper price compared to other server-side scripts. The same version of PHP is still being used today by popular business and organizational websites as well as social media sites.
Initially Facebook used the simple version of PHP but now they have their own complex server-side scripting language although it still includes the basics of old PHP. If you will notice, PHP has had numerous updates but it remains easy to learn and multifaceted in many ways. Over the years, so many things have changed but PHP has gotten better.
The reason why web designers still use PHP in spite of the existence of several script-side languages is its inherent simplicity and power over 98.5% of PHP solutions that can be found across the world. Ever since the launch of PHP 7, ecommerce designs have achieved a new lease in life. The newer version of PHP looks and feels like the previous versions but has managed to reduce RAM consumption by 50%. No wonder, almost 11.5% of all active websites are now running on PHP 7.
PHP Version 7 includes sub-versions – PHP 7.0, PHP 7.1, PHP 7.2 and PHP 7.3. Version 7.0 is leading the pack with 64% market share. Websites like Bore Panda, CNBC and En son Haber that handles heavy traffic are just a few examples of those using Version 7.0. Adoption of Version 7.0 is slow but steady among web developers.
Experts have predicted a fast adoption rate; however, several CMS platforms like WordPress still need to update their plug-ins to be able to work with Version 7. On the other hand, experts recommend that is better for new websites to start with PHP Version 7 for an error-free and easier custom web development.
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Too often, website owners concentrate on other things to be improved within the site neglecting the importance of a faster loading time. For instance, a Sydney wedding stylist might focus on the design and content alone without considering the website’s speed. According to statistics, a delay of one second leads to 11 per cent decline in page views, 16 per cent reduction of customer satisfaction and 7 per cent lower conversion.
The speed of a website impacts the potential conversions. Forty-seven per cent of consumers believe that a website should load within two seconds or faster while 40 per cent said that they leave the site if loading time takes longer than three seconds. This means that almost half of the potential customers will leave the site if loading time is longer than three seconds. In return, you lose almost half of potential conversions as well. In addition, 79 per cent of consumers said that they will definitely not return if the website has shown poor performance the first time around.
There are different ways to make the website load faster and here are the top recommendations:
- Reduce the number of HTTP requests. Yahoo said that 80 per cent of the loading time of a website can be attributed to the many parts that need to be downloaded including scripts, page, style sheets and images. In every element, an HTTP request has to be made. To reduce these requests, the first thing to do is determine the exact number of requests your website is making and use that as a benchmark.
Years ago, tiles suppliers can survive with displaying black kitchen tiles in their physical store but this will no longer suffice in this day and age. If you have a business and you wanted to survive, you should have a website where you can upload all the products you have and where customers can order regardless of where they are.
When design a website for your tile business, you should take careful consideration with the product page because this is the main goal of the customers – to look at the available products. The competition in the online market can be quite stiff therefore, you must be able to compete by making sure that your product page is as effective as it can be.
You do not have to be the best website designer in order to capture your customer. The key is to determine the visual stimulus that will get their attention and have them deliver the right reaction. According to studies, using the colour orange will stimulate impulsive shoppers while budget conscious consumers will respond more with the colours teal and blue. You can use these colours on the add-to-cart option of your product page.
Based on experts who have studied consumer behaviour, the most common attributes that a product page should have are the following – product images, product descriptions, product demonstration videos, prices, add-to-cart button, reviews and ratings from shoppers, dealing with consumers’ uncertainties and similar products should be shown.
The product image should be the best because presentation speaks a lot to consumers. People are more likely to purchase if the image shows that the product is appealing. According to shoppers, 8 out of 10 are more likely to purchase if the images of the products are well thought of from the lighting to the angle.
Another important part of the product page is the product description. There are many tiles in the market and your black kitchen tiles should have a brief but concise description in order for consumers to know what they are actually purchasing from the material to the texture.