Getting a dedicated hotel website is pretty much mandatory for any budding business in the modern age, and hospitality companies are no exception. Any self-respecting Sukhumvit hotel has a site to promote itself, offer promos and take bookings. More than that, however, is the fact that a website is quite often the first impression guests get of your site, and a key factor in helping them decide whether to book or not.
If you’re looking to give your Sukhumvit hotel a site, here’s some tips.
Your site’s template is it’s structure and design, and it needs to be adaptable. Not only are there a lot of different screen sizes and resolutions for computers, but there’s also all sorts of devices used for viewing. Seeing as a lot of people are on the go, it’d be smart to make sure your site is optimized for tablets and phones as well as computers.
This one should go without saying. It’s frustrating to see a site that takes too long to load or is too difficult to navigate, so you’ll want to make sure your site is fully functional, quick to load and easy to navigate.
A website booking engine lets people check rates and availability for specific dates, and goes great with property management tools. If you advertise your Sukhumvit hotel rates on your home page, or the room’s rates appear right next to its images or description, then this goes a long way towards increasing your site’s conversion ratio.
Simple, but appealing
A simple and light design, one that properly represents your hotel and your brand works wonder to attracting people. The site is the representation of the brand, and even the design should reflect this, with the aesthetics should say a lot about your hotel; what your concept is, what makes your hotel special, what makes it worth visiting.
A picture’s worth a thousand words as the saying goes. Keep text minimum and flair up your site with visual aids like images and videos. Alongside good keyword use, this’ll improve your site’s SEO, and make sure you get visitors. Don’t forget, you’ll selling an experience, so visual stimulation will let potential clients imagine what your property is like.
Talk to them
A social media page or a blog is also mandatory for proper online advertisement. If the corporate site is the professional side, the blog and the social media page is the more casual side; presenting a friendly, amiable and approachable face to your business that people can talk to. If they talk to you, of course, talk back to them. Communicate; make them feel welcome with communication and words, all while sharing key info on your hotel and the like.
Your business’s website is your brand’s biggest online asset. It’s your company’s online persona; the first impression that your potential clients get of you and your company. Whether you sell systems commercial furniture or home furnishings, make no mistake they are scrolling through your photos, your posts and your content, and that’s how they decide whether or not to go for your products and/or services.
Hence, working on your site is a good way to ensure that potential customers on the internet look to you for their needs. If you want some help, we’ve put together some tips.
The fold isn’t the only place.
The fold is the section of the website page referring to the top of the web page where the logo, navigation bar and the newest or the most relevant pieces of content or offerings are found. Since the start of the internet, website designers have opted on putting key info above it, for fear of users not immediately seeing what they want and leaving as the result.
According to research, however, that expectation is no longer cast iron, as data shows the users have gotten used to scrolling down below the folds of sites to see info thanks to mobile devices being so commonly used for browsing. This means that you no longer need to sacrifice good style for putting all the important info above the fold.
Go big with imagery.
For anyone selling any kind of furniture, like systems commercial furniture, imagery is king. This line of work favours quality images rather than good exposition. Take advantage of quality product photography or artwork from your staff that shows off your brand. This is a serious matter, if the images you present aren’t high-quality, it’ll mar the expectations of visitors from the get-go.
Don’t be afraid to be fun with your errors.
404 error pages; everyone has them, nobody likes them. Do what you can to make sure there’s as little of them as possible; having lots of them is just plain sloppy site design. On the off chance that visitors meet one, use it as an opportunity to show some levity and personality, with customized, funny 404 error messages instead of the generic “This page does not exist”.
Rising demand has lead to the newest service in funerals; live-streaming. You can now go to a funeral director in Sydney or some other major city and ask that they stream the funeral service online for anyone who can’t make it.
As you might expect from one of the latest developments, this has caused a bit of a divide. Some people are saying that it’s not really respectful, claiming they’d rather not watch at all than tune into an online broadcast. Not surprisingly, it’s the younger generations that’s more open to whole idea.
One of the main arguments against it is that it might be used by lazy mourners to not go to a funeral they would rather not attend. There’s even some funeral directors that are against it, saying that, as important it is to see the service, it’s more important to share condolences with family and friends. Some people have even gone so far as to call it ‘morbid’ and ‘insensitive’.
Despite that, you can likely get streaming services from a funeral director in Sydney or someplace else, with the funeral homes’ websites designed to accommodate the new feature. Funeral homes that offer this service basically took a page from the standard streaming sites, like Twitch, but with the necessary appropriations due to the nature of their field.
Instead of open access, funeral homes give out notifications with the necessary access credentials to the people who they want to watch the stream; family and friends of the duly departed. Naturally, funeral streams are subject to the same limitations as any other stream; network quality, number of connected devices, etc. Some providers opt for ensuring as many of the relatives get to see, instead of pushing for quality in their streams, which is good.
This new technology looks like it’ll be more and more common as time goes by, so funeral homes are adapting to the trend. This technology is quite useful, there’s no denying that, but it’s probably wise to remember that it still can’t make up for the human element when it comes to funerals; matters of the heart, not the mind.
Ultimately, it’s a safe bet that this is better suited for people who really can’t attend; because of medical reasons, or if they’re in another country altogether. Who knows where this’ll go?
The process of setting up a business or expanding a business is cumbersome as it involves a lot of paperwork. Businesses need to obtain a lot of permits and licenses in order hire employees and start the operations. Obtaining the EIN number is also one of the primary tasks required for starting a business.
EIN number of the employer ID number is a unique nine-digit number given by the IRS. It helps the department to identify a particular business for taxation purposes. All the businesses that plan to hire employees and are liable to pay taxes are required to get the EIN or federal tax ID number.
The employer ID number is required for all types of business organizations like, partnerships, LLCs, trusts, Estates, church and other religious entities, not-for-profit organizations and all type of C and S Corporations. The only business that does not require an EIN is sole proprietorship ship with no employees and does not has business with the above mentioned entities.
Here is a list of conditions that makes it mandatory obtain an EIN number from the IRS
- Having employees working in the United States
- You offer Keogh pension plan for employees
- Your business is liable to pay taxes like sales tax, excise and alcohol tax, tobacco or firearms tax and employment taxes
- You withhold taxes on income paid to a non-resident
- Involving in the administration of trusts, estates, real estate mortgage, not-for-profit organizations, farmers co-operatives and income tax returns.
Businesses need to furnish their employer ID number for the purpose of opening checking accounts with banks, obtaining business credit card, obtaining line of credit from banks and financial institutions, applying for other licenses and permits from government departments and hiring employees.
The process of filing for employer ID is easy and free. It can be done easily on the website of IRS. However, it is necessary to keep the following information handy before starting the application process.
- Registered name and physical address of the company
- Name of the responsible party and the social security number
- Type of organization of the business
- Field of business
- Purpose of applying for EIN
- Email and telephone numbers of the business
You will receive the employer ID number immediately after furnishing the correct details and completing the registration process. The number can be used for all other purposes except for filing taxes, as businesses have to wait for two weeks for the number to get permanently registered with IRS to pay their taxes.
Businesses that are involved in the e-commerce industry recognize the importance of responsive web design in this day and age. This is why companies such as Wheels Honda are also trying to implement the same technique with their website in order to drive more traffic to their site and to increase their conversion rate. For beginners, how do you go about making your site a responsive one?
In order to answer the question, it is the company’s job to understand how their visitors are utilizing their mobile devices. Do not rely on studies wherein the users accessed the internet with their desktop computers because how they view a website on their mobile is entirely different. It is recommended to conduct a survey for you to know why they prefer to use mobile devices when visiting websites and eventually analyse the elements and pages they visit often.
Once you have understood that part, you will be able to plan the website’s design. Begin with the wire frame and develop the visual design before hopping on to coding which is the challenging part. After you have created prototypes for your site, use different devices to check if it is responsive.
Do not lose your sight when it comes to navigation. This is often true as some website designers tend to focus on the aesthetics and the content alone without giving much thought to the website’s navigation. This is easier on desktop computers because all links can be visibly seen by the user while in mobile devices majority of the links are integrated into ahamburger icon. This can be a mistake since not everyone knows about the purpose of the icon therefore it is still advisable to provide visible links to important pages such as links to the products.
Lastly, do not forget to optimize the images in order for these to load properly on mobile devices. Images are important if you are selling products because customers will have a visual of what the item looks like. For companies like Wheels Honda that offer motorbikes for sale, images are crucial because buyers will never buy them unless they know how it looks.