Too often, website owners concentrate on other things to be improved within the site neglecting the importance of a faster loading time. For instance, a Sydney wedding stylist might focus on the design and content alone without considering the website’s speed. According to statistics, a delay of one second leads to 11 per cent decline in page views, 16 per cent reduction of customer satisfaction and 7 per cent lower conversion.
The speed of a website impacts the potential conversions. Forty-seven per cent of consumers believe that a website should load within two seconds or faster while 40 per cent said that they leave the site if loading time takes longer than three seconds. This means that almost half of the potential customers will leave the site if loading time is longer than three seconds. In return, you lose almost half of potential conversions as well. In addition, 79 per cent of consumers said that they will definitely not return if the website has shown poor performance the first time around.
There are different ways to make the website load faster and here are the top recommendations:
- Reduce the number of HTTP requests. Yahoo said that 80 per cent of the loading time of a website can be attributed to the many parts that need to be downloaded including scripts, page, style sheets and images. In every element, an HTTP request has to be made. To reduce these requests, the first thing to do is determine the exact number of requests your website is making and use that as a benchmark.
Years ago, tiles suppliers can survive with displaying black kitchen tiles in their physical store but this will no longer suffice in this day and age. If you have a business and you wanted to survive, you should have a website where you can upload all the products you have and where customers can order regardless of where they are.
When design a website for your tile business, you should take careful consideration with the product page because this is the main goal of the customers – to look at the available products. The competition in the online market can be quite stiff therefore, you must be able to compete by making sure that your product page is as effective as it can be.
You do not have to be the best website designer in order to capture your customer. The key is to determine the visual stimulus that will get their attention and have them deliver the right reaction. According to studies, using the colour orange will stimulate impulsive shoppers while budget conscious consumers will respond more with the colours teal and blue. You can use these colours on the add-to-cart option of your product page.
Based on experts who have studied consumer behaviour, the most common attributes that a product page should have are the following – product images, product descriptions, product demonstration videos, prices, add-to-cart button, reviews and ratings from shoppers, dealing with consumers’ uncertainties and similar products should be shown.
The product image should be the best because presentation speaks a lot to consumers. People are more likely to purchase if the image shows that the product is appealing. According to shoppers, 8 out of 10 are more likely to purchase if the images of the products are well thought of from the lighting to the angle.
Another important part of the product page is the product description. There are many tiles in the market and your black kitchen tiles should have a brief but concise description in order for consumers to know what they are actually purchasing from the material to the texture.
When the internet was introduced to the world, it grew like crazy. The same thing happened with mobile. These days, it is very difficult to find an individual that does not own a mobile device that is connected to the internet. The internet connected mobile gadget is now being used to access websites to find information on different products including services like boiler repairs, installations and general heating problems.
The boiler service industry addressed the overwhelming growth of mobile through responsive web design that works with any kind and size of device. Mobile users as well those who prefer to use their desktop and laptop are ensured of a gratifying experience.
Responsive web design has three components: flexible layouts, media queries and flexible media. The layout of a website that has a flexible grid can dynamically resize to any width. CSS3 has recently introduced new relative length units that are specifically related to the viewport size of a browser or mobile device.
When the flexible layout concept and formula is reapplied to all parts of the grid, a completely dynamic website can be created. However, the flexible layout is often not enough. Sometimes, the width of the browser viewport is too small that scaling the layout proportionally will create columns that are too small to effectively display content. Whenever the layout becomes too small or too large, text will become illegible or the layout will start to break. The solution is media queries for a better mobile experience.
Media queries were developed as extension to media types that are typically found when targeting or including styles. Media queries can provide the ability to specify different styles for individual browsers and devices. It can apply unique targeted styles that will open opportunities and leverage to responsive website design.
Consumers who are searching for boiler repairs can conveniently access websites that have been created through responsive web design because they are optimized across all devices. Consumers are assured that highly experienced and skilled heating engineers will offer fast and reliable response to any heating emergencies and boiler breakdowns. For your complete peace of mind all the engineers are Gas Safety certified.
Getting a dedicated hotel website is pretty much mandatory for any budding business in the modern age, and hospitality companies are no exception. Any self-respecting Sukhumvit hotel has a site to promote itself, offer promos and take bookings. More than that, however, is the fact that a website is quite often the first impression guests get of your site, and a key factor in helping them decide whether to book or not.
If you’re looking to give your Sukhumvit hotel a site, here’s some tips.
Your site’s template is it’s structure and design, and it needs to be adaptable. Not only are there a lot of different screen sizes and resolutions for computers, but there’s also all sorts of devices used for viewing. Seeing as a lot of people are on the go, it’d be smart to make sure your site is optimized for tablets and phones as well as computers.
This one should go without saying. It’s frustrating to see a site that takes too long to load or is too difficult to navigate, so you’ll want to make sure your site is fully functional, quick to load and easy to navigate.
A website booking engine lets people check rates and availability for specific dates, and goes great with property management tools. If you advertise your Sukhumvit hotel rates on your home page, or the room’s rates appear right next to its images or description, then this goes a long way towards increasing your site’s conversion ratio.
Simple, but appealing
A simple and light design, one that properly represents your hotel and your brand works wonder to attracting people. The site is the representation of the brand, and even the design should reflect this, with the aesthetics should say a lot about your hotel; what your concept is, what makes your hotel special, what makes it worth visiting.
A picture’s worth a thousand words as the saying goes. Keep text minimum and flair up your site with visual aids like images and videos. Alongside good keyword use, this’ll improve your site’s SEO, and make sure you get visitors. Don’t forget, you’ll selling an experience, so visual stimulation will let potential clients imagine what your property is like.
Talk to them
A social media page or a blog is also mandatory for proper online advertisement. If the corporate site is the professional side, the blog and the social media page is the more casual side; presenting a friendly, amiable and approachable face to your business that people can talk to. If they talk to you, of course, talk back to them. Communicate; make them feel welcome with communication and words, all while sharing key info on your hotel and the like.
Your business’s website is your brand’s biggest online asset. It’s your company’s online persona; the first impression that your potential clients get of you and your company. Whether you sell systems commercial furniture or home furnishings, make no mistake they are scrolling through your photos, your posts and your content, and that’s how they decide whether or not to go for your products and/or services.
Hence, working on your site is a good way to ensure that potential customers on the internet look to you for their needs. If you want some help, we’ve put together some tips.
The fold isn’t the only place.
The fold is the section of the website page referring to the top of the web page where the logo, navigation bar and the newest or the most relevant pieces of content or offerings are found. Since the start of the internet, website designers have opted on putting key info above it, for fear of users not immediately seeing what they want and leaving as the result.
According to research, however, that expectation is no longer cast iron, as data shows the users have gotten used to scrolling down below the folds of sites to see info thanks to mobile devices being so commonly used for browsing. This means that you no longer need to sacrifice good style for putting all the important info above the fold.
Go big with imagery.
For anyone selling any kind of furniture, like systems commercial furniture, imagery is king. This line of work favours quality images rather than good exposition. Take advantage of quality product photography or artwork from your staff that shows off your brand. This is a serious matter, if the images you present aren’t high-quality, it’ll mar the expectations of visitors from the get-go.
Don’t be afraid to be fun with your errors.
404 error pages; everyone has them, nobody likes them. Do what you can to make sure there’s as little of them as possible; having lots of them is just plain sloppy site design. On the off chance that visitors meet one, use it as an opportunity to show some levity and personality, with customized, funny 404 error messages instead of the generic “This page does not exist”.