Whenever someone tries to sell a house with a bad front lawn, it rarely, if ever, goes well. The first impression matters, after all.
That’s why a good home page is so important for any site. From Apple to TitanTransline.com, the home page is a key part of any online marketing endeavor, as it’s pretty much an online storefront. People on the internet have short attention spans, so they need to be wowed from the first few seconds of seeing a page.
A home page isn’t just about aesthetics though, there’s also conversions to consider. People can’t or won’t convert if they don’t feel a need to do so, which is why sites have to give them incentive and make the process as easy and convenient as possible.
In case it isn’t clear yet, a well-designed homepage is a powerful thing.
A good homepage welcomes people to your site, tells them what you, your site, and your brand is about, what they should do and lets them explore your site with minimal hassle.
‘Less is more’ is the key here, as a homepage design can be complex, but that’ll likely create a cluttered mess that needs selective pruning and optimization. Sticking to the basics is the best way to go, and homepage elements have specific elements and should cover a few key ideas.
Helping people to know your business
A lot of visitors to your site will see the homepage first, which is why homepages should be made with the adage ‘first impressions last’ in mind.
A good homepage makes it clear from the outset what a company is about; their values, unique selling point (USP), and purpose. If you go to TitanTransline.com, you should know what they’re about in just a few seconds, without having to read through much or think too hard.
Improving user experience
Consumers visit sites with purpose. Whether it’s checking out products, reading blog posts, or seeing if you offer a particular service, a good homepage should make sure a customer doesn’t have to go through so many hoops by having intuitive navigation and good flow.
Website visitors, ideally, should convert. That won’t happen if you don’t give them the incentive and opportunity to do so.
If you have an email list you want to fill, then make the signup form easy to find and use. This, and a good first impression is key to ensuring that your site converts properly.
Social perception of a brand is a powerful thing; things like King Kong advertising reviews carry a lot of weight on the internet. The kick is that they’re not completely controllable. Social perception is shaped by social proof, and that only comes from posts made by past customers.
That means that you have to get customers to post reviews about your products and services. Here are a few things you can do to help with that.
Sometimes, the best approach is the simplest one
In other words, one of the best things that help with getting reviews from people is to just ask for them. Etsy tried it, and now they have at least 25% of the purchases on their site getting reviews on a regular basis. Etsy’s approach is worth noting, is that they allow customers review products within 100 days of them actually getting something, ensuring that reviews are relevant, legitimate, and verified.
On the flip side, you shouldn’t be angry if negative reviews pop up; they’re natural. No, let negative reviews pop up. See, if people don’t see any negative comments about a product or service, then they perceive the reviews as fake.
Make it easy for people to review things
The internet is all about speed and convenience. So if you want people to put up good reviews, work on making posting reviews as easy as possible. If you’re a company, put links that bring customers directly to somewhere they can make and post their views, whether it’s your own page, a known review platform, like Yelp, or even a social media platform, like Facebook.
This one’s particularly important when you consider the fact that bad experiences are far more likely to lead to reviews being posted. All those positive King Kong advertising reviews got there because customers felt that it wouldn’t be an inconvenience. Remember that.
Incentivize and show appreciation
Giving people incentives for leaving reviews make them even more likely to leave reviews. Whether it’s free stuff, a chance at a prize, or some other benefit, incentives help a lot. However, take note of the wording:
“…incentive for leaving reviews…”
It’s not bribing them to post good reviews; that’s a can of worms you don’t want to stick your metaphorical finger into, it’s asking them to post their honest opinion. Again, negative reviews are natural and should be a source of good information for possible improvement.
If people do leave reviews, then make sure to show some form of appreciation for the fact. It’s a personal thing to do, which helps a lot with engagement and customer loyalty.
If you are a web designer who is designing a website for an orthodontist, you might be overwhelmed with the number of popular design tools and software. To avoid making a wrong choice, it is essential to know the basic pros and cons of most popular web design platforms. There are non-subscription-based platforms but it does not mean that they are free.
Adobe Dreamweaver used to be one of the most popular platforms when websites needed to be coded manually in HTML. The platform is no longer as popular today but it still offers some beneficial features that include easy customization to convert graphic designs into HTML code.
For the last decade, the most prominent among non-subscription-based platforms was WordPress. The platform was originally designed for online blogging but it has become a free highly versatile, open-source platform. Yes, it is free but you have to spend for domain name, hosting and features like plugin and pre-made themes.
If you want SEO for the website, there is always a plugin for it including CMS (content management system). By using CMS, businesses can manage their own websites and perform simple modifications or additions like adding a blog post.
Many web developers prefer WordPress over Drupal and Joomla that are also non-subscription-based CMS platforms. More experienced web developers use Drupal and Joomla even if they are not as popular as WordPress and do not have as many plugins and templates as WordPress.
Subscription-based web design platforms are not free. They have monthly fees and additional fees based on the platform provider. These platforms have ecommerce functionality and enhanced technical and security support. They are user-friendly and include a wide range of eye-catching pre-made web design elements.
If you are new in web development, it makes sense to research the platforms to determine whether they are suitable to your needs.
If you are planning to get orthodontic treatment, make sure that it provides the best possible. You can visit ExeterOrthodontics.com to learn more information about the services provided its doctors and the price of orthodontic treatment. The orthodontist may recommend braces or clear aligners to fix your crooked or misaligned teeth.
Before the invention of the internet, people had to rely on book, newspapers and magazines for information. Consumers became aware of products and services through television advertisements, pamphlets and flyers. Today, a user who wants information about affordable dental solutions can go to a search engine, type a few words and choose among the results.
The most dominant scripting languages used in building websites are HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheets). HTML gives content structure and meaning by defining content as headings, paragraphs or images. On the other hand, CSS is a presentation language that can be used to style the appearance of content through fonts, colours, etc.
HTML and CSS should remain to be independent from each other. This means that CSS could not be written inside an HTML document and vice versa. The general rule is HTML will always represent content while CSS will represent its appearance.
Colour, typography and layout are very important in web design. Images and media are showcased through colours. For example, a website can use salmon pink or neon green to achieve a certain appeal. There are many types of colour notations in CSS and the web designer has to choose the right colours based on cross-browser compatibility and other limitations.
Choices for shades and contrasts have greatly changed over the years due to the introduction of displays capable of many millions of colours. When the perfect shade has been identified in code, the format that will be used to describe and reference it will appear as one of the many colour values that will help the browser determine exactly what it needs to render. There are many ways to describe colour in CSS but the most popular is hexadecimal value to figure out the way that colour will look like and its intensity.
You can visit AffordableDentalSolutions.com if you are searching for affordable but quality dental services. Specialized services through dental implants or dentures are suggested to replace the missing tooth/teeth of patients and restore their beautiful and confident smiles. Simple dental treatments like cleaning and preventive services are also offered.
User experience is an important part of developing an app or a website. Okay, that’s understating it a bit, but that’s not the point. Between high expectations from users, a ton of competition on the market, and low entry requirements, UX designers need to be able to make a system that stands out from the rest.
Easier said than done, of course, but a good first step is to know what techniques, tactics, and strategies work best. For those looking for pointers, here’s a couple.
It’s all about experience
The number one reason why apps, systems, and web pages get deleted or tossed aside in favor of others? Technical issues. For UX designers, this means that they need to consider the customer experience throughout all the phases of their products’ lifespans. That, of course, translates to examining how customers consider a product, then how they should be supported, upgraded, and interacted with, then, eventually, how they’ll replace or remove the product from use. Long convoluted processes with lots of hoops to jump through? No, those won’t work. Convenience is king.
Get a second opinion
Beta testers, partners, respondents; whatever you want to call them, they’re vital to your development process. Feedback is important, so having users around who can provide it is very useful to have for your ideas. Remember to get a good sample size however, as different people have different tastes; getting a good sample size will let you narrow things down to the most commonly sought after UX elements.
Function AND fashion
One of the most important parts of any UX design is performance. Nothing short of near-perfect will suffice, and even then, as every second matters on the internet. If your page or system takes more than a couple of seconds to load, then people will think there’s issues and walk away. As UX designers, you shouldn’t forget to ensure that the system runs properly, which means testing it in real-world conditions, with 4G, 3G, and Wi-Fi.
Clean and simple
Less is more. Making the UX as simple and clean as possible, without being bland and uninteresting, is key to making it successful. Users should, at all times, be aware of where they are in the page or the system, regardless of whatever recent actions or navigational changes they might have made.
Small businesses benefit the most from websites because they can generate awareness and build trust to their visitors without spending a fortune. For example, a dentist can explain the advantages of dental implants in the homepage so that potential patients will understand the process and decide whether it suits them best. The way that a website is designed can also influence visitors to make a decision.
In the 2000’s creative web design that dominated the web was created using Flash. However, in 2010 all that changed and Flash was wiped out in one swoop. In 2010, Google Creative Labs launched “The Wilderness Downtown” which is an interactive short film that utilized Google’s Chrome Browser, Google Maps and HTML5. This became the defining moment for the future of website design.
Google Chrome browser became the browser of choice for creative and cutting-edge websites. The Chrome Web Lab became an example of a digital future. It allows user to visit a Science Museum in London in real time through the browser.
By 2012, the landscape of web design further changed because brands assumed that they no longer required websites because they can reach their target audience through social media platforms. Facebook Pages has the ability to tap into its more than 1 billion active users, an incredible number during that time.
However, by 2014, Mozilla’s WebGL was established as a cutting-edge solution for visual prowess on desktops. With the release of iOS8, the public could finally be reached through mobile browsers. 2014 showed a glimpse of virtual reality on the web through WebVR via Oculus Rift. Meanwhile, Google also released its on DIY VR headset, the Google Cardboard.
While VR started to become interesting, Retina HD Displays on the IPhone 6 and 6+ was introduced to the world. More creativity started to happen outside the browser window with interactive work being taken to the real world with real time interaction.
When a person loses some of the teeth, it is very likely that he won’t be able to eat his favourite foods anymore. However with dental implants, a patient will regain his normal eating functions. A dental implant will be used to replace the missing root without impacting on the surrounding healthy teeth.