Social perception of a brand is a powerful thing; things like King Kong advertising reviews carry a lot of weight on the internet. The kick is that they’re not completely controllable. Social perception is shaped by social proof, and that only comes from posts made by past customers.
That means that you have to get customers to post reviews about your products and services. Here are a few things you can do to help with that.
Sometimes, the best approach is the simplest one
In other words, one of the best things that help with getting reviews from people is to just ask for them. Etsy tried it, and now they have at least 25% of the purchases on their site getting reviews on a regular basis. Etsy’s approach is worth noting, is that they allow customers review products within 100 days of them actually getting something, ensuring that reviews are relevant, legitimate, and verified.
On the flip side, you shouldn’t be angry if negative reviews pop up; they’re natural. No, let negative reviews pop up. See, if people don’t see any negative comments about a product or service, then they perceive the reviews as fake.
Make it easy for people to review things
The internet is all about speed and convenience. So if you want people to put up good reviews, work on making posting reviews as easy as possible. If you’re a company, put links that bring customers directly to somewhere they can make and post their views, whether it’s your own page, a known review platform, like Yelp, or even a social media platform, like Facebook.
This one’s particularly important when you consider the fact that bad experiences are far more likely to lead to reviews being posted. All those positive King Kong advertising reviews got there because customers felt that it wouldn’t be an inconvenience. Remember that.
Incentivize and show appreciation
Giving people incentives for leaving reviews make them even more likely to leave reviews. Whether it’s free stuff, a chance at a prize, or some other benefit, incentives help a lot. However, take note of the wording:
“…incentive for leaving reviews…”
It’s not bribing them to post good reviews; that’s a can of worms you don’t want to stick your metaphorical finger into, it’s asking them to post their honest opinion. Again, negative reviews are natural and should be a source of good information for possible improvement.
If people do leave reviews, then make sure to show some form of appreciation for the fact. It’s a personal thing to do, which helps a lot with engagement and customer loyalty.