SEO Trends To Expect This 2020

SEO Trends To Expect This 2020

There is an increasing number of competition to grab the attention of online readers and customers as several business spurt each day. And for this very reason, it is of utmost importance that one is consistent and up to date with the latest SEO trends available in order for a brand’s website to qualify for website ranking.

Google’s search engine algorithm undergo a handful of significant changes every year thereby affecting the SEO marketing strategies in place. Make no mistake though, because even the slightest changes affects a website’s search engine ranking. The following are among the expected SEO trends for this year 2020:

Featured Snippets

Doing a quick search on Google will prompt you to some brief results or answers which are known as featured snippets. These snippets are located just above organic ads. They are also shown at the very beginning of SERP results.

Social Media Influencers

Among the business strategies utilized to broaden its marketing reach is by simply tapping to social media influencers. Such practice is widely known to many these days owing to the rise of influencers across the globe. Most companies utilizing this type of marketing strategy are those that are from the industry on beauty, lifestyle, fashion, and so on. As you browse online, it is highly likely that you will see a handful of ads right here and there, from a page to the next. Website creators like King Kong SEO are well aware that people are more drawn to click an ad should they spot well known social media influencers. And as such, it is quite apparent that social media followers of an influencer typically believe whatever they hear and see from the influencer, and this includes online reviews of a certain product, website, and the like.

Voice Search

It’s quite obvious that the more options at hand to search via a mobile device and with decent internet connection, the more searches are done by people. One interesting way of searching online through the phone is the so called voice search. There had been a spike of voice search questions in 2017 alone, which tallied to about 33 million. Now according to a March 2019 statistics, about 20% of mobile queries done are due to voice searches.

 

How To Modernize An Existing Website To Extend Its Shelf Life

In 2014, a state-of-the-art website was launched and was considered as the highest standard during the era. Today, the website is more likely outdated because of the overuse of trendy effect like parallax. Desktop experience was also prioritized over mobile usability. The question is whether it is worth to invest in tweaks or updates or simply start from scratch according to 2020 standards.

The existing website can be modernized and it shelf life extended from the user and SEO perspective through some small optimizations. HTTPS was introduced in 1995 as a secure web protocol but only a half of websites serves encrypted page loads.

If the website was designed in 2015 or earlier, it is very likely that SSL certificate was not installed to serve pages over HTTPS. Starting 2017, Google has prioritized sites with HTTPS in search results. Because of the prominent markers in Chrome that indicate if a site is secure, many users are now sceptical of interacting with HTTP versions of sites. It is expected that they won’t enter sensitive data or credit card information.

Google Tag Manager was introduced for the first time in 2012 to help in simplifying management of analytics and web tracking codes. If Google Tag Manager has not been adopted, it is very likely that the website still uses hard-coded tags for everything from Google Ads conversions to Google Analytics Events and the Facebook Pixel.

Websites used to rely on developers to construct and install event tags. WordPress plugin is used to insert tracking codes on a web page but now this presents security vulnerability particularly the depreciated plugins. Switching to Google Tag Manager helps in organizing and managing almost any kind of tracking code available. The preview mode of Google Tag Manager allows testing to ensure that all tags are working as they should be and corrects all issues.

If you are looking for an ROI-driven digital agency for your SEO, Facebook Ads and PPC, your best option is to visit KingKong.com.au review for independent and unbiased reviews regarding digital agencies. You can make an informed decision based on the reviews posted by present and past employees.

How Website Design Changed Through The Years

How Website Design Changed Through The Years

Small businesses benefit the most from websites because they can generate awareness and build trust to their visitors without spending a fortune. For example, a dentist can explain the advantages of dental implants in the homepage so that potential patients will understand the process and decide whether it suits them best. The way that a website is designed can also influence visitors to make a decision.

In the 2000’s creative web design that dominated the web was created using Flash. However, in 2010 all that changed and Flash was wiped out in one swoop. In 2010, Google Creative Labs launched “The Wilderness Downtown” which is an interactive short film that utilized Google’s Chrome Browser, Google Maps and HTML5. This became the defining moment for the future of website design.

Google Chrome browser became the browser of choice for creative and cutting-edge websites. The Chrome Web Lab became an example of a digital future. It allows user to visit a Science Museum in London in real time through the browser.

By 2012, the landscape of web design further changed because brands assumed that they no longer required websites because they can reach their target audience through social media platforms. Facebook Pages has the ability to tap into its more than 1 billion active users, an incredible number during that time.

However, by 2014, Mozilla’s WebGL was established as a cutting-edge solution for visual prowess on desktops. With the release of iOS8, the public could finally be reached through mobile browsers. 2014 showed a glimpse of virtual reality on the web through WebVR via Oculus Rift. Meanwhile, Google also released its on DIY VR headset, the Google Cardboard.

While VR started to become interesting, Retina HD Displays on the IPhone 6 and 6+ was introduced to the world. More creativity started to happen outside the browser window with interactive work being taken to the real world with real time interaction.

When a person loses some of the teeth, it is very likely that he won’t be able to eat his favourite foods anymore. However with dental implants, a patient will regain his normal eating functions. A dental implant will be used to replace the missing root without impacting on the surrounding healthy teeth.

3 Risks Of DIY Braces

3 Risks Of DIY Braces

A lot of people have been trying DIY braces, especially those who want to lower their dental expenses. True enough, at-home kits for braces are easy and affordable, anyone who wants to have braces would be tempted to do away with an orthodontist and get a commercial DIY braces. If you are thinking about getting DIY braces, take a look at the following aspects to help you in your decision making.

Risk of infection

At-home teeth straightening kits use nonsterile materials that are unhygienic and are not even typically used in safe dental clinics. Some of these materials include rubber band, paper clips, super glue and hair elastics. With all the mentioned unhygienic materials that are not clinically approved to be used on teeth and gums, you can be sure that anyone who use them runs the risk of catching an infection. Another risk is the uncertainty on how the body will react to such foreign materials. Because the materials are not intended for dental use, there is no guarantee that the teeth will be corrected or straightened. Braces that are fitted by a qualified orthodontist may be higher in price but you can be sure of your safety and its efficacy.

Risk of pain

Although it is natural to experience pain and discomfort while wearing braces, the pain and discomfort one feels with at-home straightening kits are not associated with the teeth’s moving to the right direction. It can be due to infection or further tooth misalignment. DIY braces only cost $60 but it involves the risk of infection resulting to pain and further damage to your teeth. Unlike DIY braces, braces that are fitted by a licensed orthodontist may cause pain but you can be sure that its movement is going to the right direction.

Relapse 

Another risk of wearing DIY braces is the chance that your teeth will revert back to its original place or worse, it will move towards a different direction, more severe and misaligned than its original position. A licensed orthodontist recommends retainers after braces while at-home kits do not include retainers so the chance of relapse is high.

Comparing Several WordPress Plugins

There is no correct answer when it concerns perfect plugins. There are many business models available with unique features that are important for websites. Since personal preferences often come into play, there is WordPress webshop for comparison guides. This will help you make an informed decision based on the features that you want in your website.

There are some WordPress plugins that can help in the website development process. One of the most used WordPress plugins for SEO purposes is Yoast SEO. The plugin provides tools that help in increasing the position in search engine results and helps in analyzing content in web pages. Suggestions are also provided to fine tune SEO.

Lambda Test is a WordPress plugin that is often used to take full page screenshots of posts and pages across various desktop and mobile browsers. Screenshots can fast-track cross-browser compatibility tests on web pages and websites that are hosted by WordPress. Screenshots can be taken directly from the WordPress dashboard or while a post is being edited.

The Debug Bar helps in tracking all activities that are happening in the web pages and blog posts. It also includes a troubleshooting menu with query, cache, warnings and debugging information. Debug Bar will help you notice signs and warning coming up in the web pages.

User feedback is very important to know whether you have done something right or wrong. Usersnap will help in improving the offerings for the client because it can manage feedback and focus on all the negative feed backs.

CSS Hero is an important part of the web development process because it gives the website a visual appearance. If you are not an expert in writing lines of code in CSS, you can use CSS Hero, a WordPress plugin with its awesome features of top notch color manager, special effects, 900+ Google fonts, ready-made styles and theme skins.

Choosing from the wide range of WordPress plugins can be very stressing. It is a good idea to use WordPress webshop for comparison guides. You can identify the features that matters so that the website will stand out from the rest.

Firefox Introduces New Debugging Tools

Firefox Introduces New Debugging Tools

Even if tech talents are highly in demand nowadays, it is still challenging for them to choose the best company that will nurture their talent. Aside from researching the company website, tech talents can also access King Kong reviews from popular job sites that are used by many companies for recruitment purposes.

Meanwhile, Firefox DevTools Debugger team has shared last week the latest updates in Firefox DevTools so that debugging of modern apps will be more consistent. Every browser has a powerful suite of developer tools to easily inspect and debug web applications. The developer tools also allow a variety of things like inspection of a currently loaded JavaScript editing page, quick editing and diagnosing of problems and many more.

Firefox has introduced improvements and updates to DevTools like revamped source map support. Source maps provide a means to keep the client-side code readable and debuggable after combining and minifying it. Aside from the new debugger tool that comes with revamped source map support, Firefox also help developers in generating correct source maps through patches to build tools like Babel, JavaScript compiler and configurable transpiler.

Developers often face several issues like lost breakpoints, pausing in wrong scripts or stepping through pretty-printed codes. These issues can now be solved through the improved debugger architecture that easily debugs minified scripts, arrow functions and chained method calls with the help of inline breakpoints.

The web worker is a script running in the background but does not have any effect on the main execution thread of a web app. The web workers take care of laborious processing that allows the main thread to run without slowing down. Firefox has introduced the new updated Threads panel that allows switching between contexts and pause independently different execution contexts. Web workers and their scripts can be debugged within the same Debugger panel.

Strategies in web development are constantly changing that is why digital agencies are always in need of new tech talents. It is also possible that employees themselves want to encourage new talent to join their team so that they post King Kong reviews in different popular job sites that job seekers frequently visit.