Too often, website owners concentrate on other things to be improved within the site neglecting the importance of a faster loading time. For instance, a Sydney wedding stylist might focus on the design and content alone without considering the website’s speed. According to statistics, a delay of one second leads to 11 per cent decline in page views, 16 per cent reduction of customer satisfaction and 7 per cent lower conversion.

The speed of a website impacts the potential conversions. Forty-seven per cent of consumers believe that a website should load within two seconds or faster while 40 per cent said that they leave the site if loading time takes longer than three seconds. This means that almost half of the potential customers will leave the site if loading time is longer than three seconds. In return, you lose almost half of potential conversions as well. In addition, 79 per cent of consumers said that they will definitely not return if the website has shown poor performance the first time around.

There are different ways to make the website load faster and here are the top recommendations:

  • Reduce the number of HTTP requests. Yahoo said that 80 per cent of the loading time of a website can be attributed to the many parts that need to be downloaded including scripts, page, style sheets and images. In every element, an HTTP request has to be made. To reduce these requests, the first thing to do is determine the exact number of requests your website is making and use that as a benchmark.
  • Start reducing the number of files within a website. Begin with the files that are in HTML, JavaScript and CSS. These are very important files because it reflects the appearance of the website. This can be reduced through minifying and different files can be combined as well in order to reduce the size.
  • For files that are in CSS and JavaScript format, asynchronous loading can be used. Instead of using synchronous loading, asynchronous can speed up the loading of the page since loading will start from top until it reaches the bottom. This is recommended for Sydney wedding stylist website which contains mostly visual elements.