A well designed website can do a lot for a law firm. Something well made, like MyDefence.ca, will establish your firm as a trustworthy brand, attract new clients, and help you stand out from the competition.
A well-designed website, made to professional standards does a lot, but it also requires a bit of work. Here are a few of the essentials.
The key first step to making a professional-quality site is to plan out what the design’s going to be. Planning is important since it allows you to create a proper central structure for your site, helping it feel coherent.
- The site needs to have the required features and information. Be thorough.
- Know what your goals and objectives for the site are, and work from that.
- It’s a good idea to have a sitemap, basically a rough layout of the site’s overall design. It’s a good place to start, if nothing else.
- With a sitemap, you can have the web designer make a mockup of the site’s design. This is the best time to make assessments on aesthetics, layout, and core elements, as these things are hard to alter later down the road. Make sure you’re happy with the design before making any other move.
- Navigation is key; key information should always be easily accessible, not needing more than a couple of clicks to access. If someone looks up information on MyDefence.ca, they want to get it ASAP. Your site should be no different.
- Clean design is also important. Yes, informing potential clients about your firm is important, but overwhelming them with information will do the opposite of what you want. Make sure that the site has a good amount (not too much or too little) of white space, which you can use to emphasize important elements in the design, like a copy, or a logo, or the pictures of your lawyers.
- Compelling headlines don’t just grab attention; they also give a summary of what you offer. First impressions matter, and all that. Good headlines are clear, and emphasize your firm’s unique selling point, marketing the firm and the brand in one swift stroke.
- Content is king. Nothing gets better attention than high-quality content, made with meaningful content, good style, customer-centric ideas, and proper formatting.