Web design is very important for small businesses like map illustration because they gain the opportunity to adapt and achieve a competitive edge over their large counterparts. Large companies have more money to spend with better established infrastructures but through the investment of time and efforts, small businesses can triumph over them. It is important to be active in looking for the new trends in web design including those are expected to emerge in the future.

Mobile phones have officially overthrown personal computers as the primary web browsing trend. Smartphones dominate the Asian market in spite of the presence of tablet and desktops that have high conversion rates. In order to take advantage of the growing number of potential customers that are using Smartphones to search, it is important to invest in a mobile-ready website.

However, about 90% of the time, Smartphone users prefer apps instead of browsers. This is the reason why businesses are wondering whether it is worth investing on mobile optimized websites. If you will consider the little effort and investment required by a mobile-friendly website, it is very likely a win-win situation because of the ROI it brings.

Another important factor to take into account is authenticity. Online audiences prioritize authenticity when it comes to images and illustrations. Using a generic image in the landing page may be fairly successful for a while but it will never gain the same impact as an original photograph. It is getting more difficult to be unique because of the millions of existing websites but content can be tailored to make it appear as a single-purposed effort to win the audience.

There are many free templates online but it will not distinguish the website in a positive way. Create a unique impression on the audience by creating a professional business site.

Images can easily attract web users to a website. You can make a mark in the online world through map illustration from the creative and colorful palates of artists. A business center or a school campus can benefit when the website contains a map illustration that shows a colorful scene like it was taken from high above.