While marketing raises awareness for your brand, it is your website design that influences a purchasing decision. For example, not many people are aware their photographs can be printed on canvas to create personalized canvas prints that they can be used for wall display. Advertisements and promotions will make people aware of personalized canvas prints but website design will convey that your business is worth their trust.

However, web design is more than just a visual presentation of your business. Underneath the surface of web design are various components that allow users to see, click and interact with the website. All websites run through three components: server, database and client. Client means the browser that a visitor is using to view your site while the server houses data, runs the site’s back-end architecture, processes requests and sends pages to the browser.

The client can be anywhere where the user is viewing the site whether it is desktop computer, laptop, tablet or mobile phone. Sites have become faster, more efficient and simpler because client-side scripting is continuously evolving. Client-side scripting works in tandem with server-side scripting to provide a better experience for a user.

Server-side scripting is something that online users do not see because it is the back-end of the site with all the behind-the-scene mechanics necessary to organize and power the website. On the other hand, the client-side codes handle what the users see. The client-size scripts are embedded within and interact with HTML in the site to manipulate elements it has selected and provide the user with an interactive experience.

Client-side scripts also interact with the CSS file to style the way that pages look. There is less stress on the server because the scripts do not require processing on the server once they have been downloaded. They only need processing when post-backs are made. Post-backs perform specific call-and-answers with the server-side code and ensure that response is given to the user immediately.

HTML and CSS are the core-building blocks of a website. HTML dictates the website’s organization and content while CSS comprises the code for the website’s graphic elements from the backgrounds to the fonts to create a certain feel for the website.