There is an increasing number of competition to grab the attention of online readers and customers as several business spurt each day. And for this very reason, it is of utmost importance that one is consistent and up to date with the latest SEO trends available in order for a brand’s website to qualify for website ranking.
Google’s search engine algorithm undergo a handful of significant changes every year thereby affecting the SEO marketing strategies in place. Make no mistake though, because even the slightest changes affects a website’s search engine ranking. The following are among the expected SEO trends for this year 2020:
Doing a quick search on Google will prompt you to some brief results or answers which are known as featured snippets. These snippets are located just above organic ads. They are also shown at the very beginning of SERP results.
Social Media Influencers
Among the business strategies utilized to broaden its marketing reach is by simply tapping to social media influencers. Such practice is widely known to many these days owing to the rise of influencers across the globe. Most companies utilizing this type of marketing strategy are those that are from the industry on beauty, lifestyle, fashion, and so on. As you browse online, it is highly likely that you will see a handful of ads right here and there, from a page to the next. Website creators like King Kong SEO are well aware that people are more drawn to click an ad should they spot well known social media influencers. And as such, it is quite apparent that social media followers of an influencer typically believe whatever they hear and see from the influencer, and this includes online reviews of a certain product, website, and the like.
It’s quite obvious that the more options at hand to search via a mobile device and with decent internet connection, the more searches are done by people. One interesting way of searching online through the phone is the so called voice search. There had been a spike of voice search questions in 2017 alone, which tallied to about 33 million. Now according to a March 2019 statistics, about 20% of mobile queries done are due to voice searches.