Getting a dedicated hotel website is pretty much mandatory for any budding business in the modern age, and hospitality companies are no exception. Any self-respecting Sukhumvit hotel has a site to promote itself, offer promos and take bookings. More than that, however, is the fact that a website is quite often the first impression guests get of your site, and a key factor in helping them decide whether to book or not.

If you’re looking to give your Sukhumvit hotel a site, here’s some tips.

Responsive template

Your site’s template is it’s structure and design, and it needs to be adaptable. Not only are there a lot of different screen sizes and resolutions for computers, but there’s also all sorts of devices used for viewing. Seeing as a lot of people are on the go, it’d be smart to make sure your site is optimized for tablets and phones as well as computers.

Easy navigation

This one should go without saying. It’s frustrating to see a site that takes too long to load or is too difficult to navigate, so you’ll want to make sure your site is fully functional, quick to load and easy to navigate.

Booking engine

A website booking engine lets people check rates and availability for specific dates, and goes great with property management tools. If you advertise your Sukhumvit hotel rates on your home page, or the room’s rates appear right next to its images or description, then this goes a long way towards increasing your site’s conversion ratio.

Simple, but appealing

A simple and light design, one that properly represents your hotel and your brand works wonder to attracting people. The site is the representation of the brand, and even the design should reflect this, with the aesthetics should say a lot about your hotel; what your concept is, what makes your hotel special, what makes it worth visiting.

Good visuals

A picture’s worth a thousand words as the saying goes. Keep text minimum and flair up your site with visual aids like images and videos. Alongside good keyword use, this’ll improve your site’s SEO, and make sure you get visitors. Don’t forget, you’ll selling an experience, so visual stimulation will let potential clients imagine what your property is like.

Talk to them

A social media page or a blog is also mandatory for proper online advertisement. If the corporate site is the professional side, the blog and the social media page is the more casual side; presenting a friendly, amiable and approachable face to your business that people can talk to. If they talk to you, of course, talk back to them. Communicate; make them feel welcome with communication and words, all while sharing key info on your hotel and the like.