User experience is an important part of developing an app or a website. Okay, that’s understating it a bit, but that’s not the point. Between high expectations from users, a ton of competition on the market, and low entry requirements, UX designers need to be able to make a system that stands out from the rest.
Easier said than done, of course, but a good first step is to know what techniques, tactics, and strategies work best. For those looking for pointers, here’s a couple.
It’s all about experience
The number one reason why apps, systems, and web pages get deleted or tossed aside in favor of others? Technical issues. For UX designers, this means that they need to consider the customer experience throughout all the phases of their products’ lifespans. That, of course, translates to examining how customers consider a product, then how they should be supported, upgraded, and interacted with, then, eventually, how they’ll replace or remove the product from use. Long convoluted processes with lots of hoops to jump through? No, those won’t work. Convenience is king.
Get a second opinion
Beta testers, partners, respondents; whatever you want to call them, they’re vital to your development process. Feedback is important, so having users around who can provide it is very useful to have for your ideas. Remember to get a good sample size however, as different people have different tastes; getting a good sample size will let you narrow things down to the most commonly sought after UX elements.
Function AND fashion
One of the most important parts of any UX design is performance. Nothing short of near-perfect will suffice, and even then, as every second matters on the internet. If your page or system takes more than a couple of seconds to load, then people will think there’s issues and walk away. As UX designers, you shouldn’t forget to ensure that the system runs properly, which means testing it in real-world conditions, with 4G, 3G, and Wi-Fi.
Clean and simple
Less is more. Making the UX as simple and clean as possible, without being bland and uninteresting, is key to making it successful. Users should, at all times, be aware of where they are in the page or the system, regardless of whatever recent actions or navigational changes they might have made.