Choosing Between Illustrations And Photography For Advertisements

It is often difficult to decide whether to use illustration or photography in an ad campaign. Both have their pros and cons in terms of creativity, costs and resources required. An advertising message can also be conveyed in many different ways like abstract or conceptual, realistic or literal.

Illustrations vs. photography

There are instances when the nature of an idea or concept that the advertiser wants to convey requires an illustration. For example, a message may be better communicated through an illustration to potentially add life to the otherwise dry subject as well as to visualize abstract ideas.

However, there are ad campaigns when photography is the better choice. For example, a celebrity endorser needs to be photographed to highlight a particular claim. But if the advertiser is trying to get across more abstract brand values like playfulness or innovation, the perfect option will be illustrations.

In instances when there is a limit to the imagination but not the budget or practical logistics of what, where, and how to shoot, the simple beauty of illustrations can literally depict anything you desire. In theory, photography can be possible to depict futuristic, surreal, or fantastical scenes but it would cost a fortune. While a degree of realism can be crucial, middle-ground photo montage illustration or collage can be invaluable.

Storytelling is now the trend in branding and advertising but the truth is a compelling narrative can be strongly effective in engaging consumers and getting across the brand’s personality. The advertiser can literally take a consumer through a brand’s story by using illustrated scenes and characters. Characters do not have to childish to represent that attitude of a brand in a tangible and easily relatable way. Illustrations can help a brand standout in a much more distinctive way through a touch of creativity that is pleasing to the eyes.

The use of custom illustrations by Rabinky Art is a smart way to illustrate the advertising campaign. If you have a unique idea in mind, you get in touch with our artist to bring it life. The look of a multi-platform advertising design can be transformed to reflect the mood of an event.

Things To Avoid In Social Media Marketing

Social media marketing can be a powerful tool for generating leads and building brand credibility. However, if a business doesn’t make the most of it or keeps making bad decisions, then it won’t amount to much.

For those looking to avoid missing out on what social media marketing has to offer, here are the common mistakes to avoid.

Not being engaging

Social media is not a billboard, and should never be handled like one.

When advertising on social media, it’s all about engaging with people and communicating, doing things to foster a community like thanking people for posting good pictures of the brand in question. It takes a while, true, but the returns are more than worth it.

Not planning ahead

When marketing on social media, it’s important to have a plan and be deliberate and intentional with what they share. This allows for better engagement and more sales, as unique and interesting content, posted at regular intervals, is key for a good social media marketing campaign.

Not editing photos

It’s not about falsifying photos, it’s about making photos that are presentable and interesting. Learn about the basics of photography like being aware of the angle of the shot and the like, in order to make good photos. Touching up an image a little isn’t a bad idea, as long as it’s clearly not fake advertising.

Ignoring DMs

Ignoring direct messages from customers from social media is pretty much-telling customers that the things that they say don’t matter enough to be responded to. Social media marketing is all about communication and engagement. 

Getting good king kong marketing reviews from social media marketing is to remember that it’s all about engaging and talking, not directly advertising.

How To Create A Successful Content Marketing Strategy

How To Create A Successful Content Marketing Strategy

Many companies have never really enjoyed successful results from content marketing because they have no clue on the measurement of content marketing ROI. Most of them simply try too much with every piece of content instead of breaking them down into a system that will work together.

A good content marketing strategy must include content that will increase brand awareness, traffic and generate social shares. Content must include targeted specific keywords that will generate more search traffic with backlinks that will improve search rankings. It must generate leads and drive email subscriptions. However, it does not mean that every piece of content must meet all of these goals.

Each piece of content published must achieve at least one of the goals. For example, a piece of content goes viral, gains tens of thousands shares on Facebook, and retweets on Twitter to drive tons of traffic but it does not generate leads and sales. However, it builds trust in the audience and when they are ready to buy a product, your brand is at the top of their mind.

If the purpose of content is to build search, it must be able to provide answers to search queries or provide guidance to particular topics that are searched by the target audience.

You are invited to read king Kong marketing review to gain an insight into how a digital marketing agency gained an impressive list of clients across all industries both locally and internationally. The digital marketing team makes use of different effective marketing strategies for businesses that want to grow fast.

Keep Your Area Rug Looking New With Good Cleaning

Keep Your Area Rug Looking New With Good Cleaning

When you want to bring some color and pattern into your home while designating spaces, area rugs are matched by a few. They’re just great.

Of course, like with anything else, they can get dirty too, so knowing how to care for rugs is important to make sure they stay great.

Here are some tips to keep in mind.

Basic Care

Okay, regardless of the material of your area rug, there are certain things that you always have to do to keep it clean.

  • Vacuum large rugs. Like with your carpets, regular vacuuming is one of the most important things for making sure a rug stays clean. If you can turn a rug around, then vacuum both sides. This is important for getting rid of grit and grime that wears down rugs.
  • Brush out pet hair. A stiff brush can get rid of any pet hairs that a vacuum can’t. Just remember to brush in the direction of the rug’s nap.
  • Turn your rugs regularly. Naturally, the sun and walking over a rug can wear it out. Turn your rug’s sides regularly (annually is good) in order to keep the wear even.
  • Shake ‘em. Smaller rugs can just be taken outdoors, then shaken and beaten for cleaning. Take note that there are regulations for shaking rugs and such, so might want to check your local rules first.

Cleaning by material

Woven or Braided

Before getting to cleaning, check braided or woven area rugs, first check if they have stitching breaks and if their labels say they’re washable or not.

If washable, put them in a mesh laundry bag or zippered pillowcase then wash with cool water on a gentle cycle. Tumble dry on low.

For larger rugs, place them on vinyl or concrete, or put an old blanket under them, then sponge them with the commercial carpet-cleaning foam of your choice then rub as per rug instructions. Rinse or vacuum after, then dry thoroughly.

Hand-knotted, antique, or Oriental

Antiques and Persians are popular for kitchens and other areas that see a lot of foot traffic, so they end up needing more TLC than others.

For new Oriental rugs, vacuum them like you would carpet and wool rugs.

Vintages and antiques need special care though, so you’ll have to put a nylon screen over them while you vacuum. Or you can use a nylon mesh over the vacuum. Annual professional cleaning is also a must, as well as rotating. Direct sunlight on these rugs tends to make them fade.

Fur, sheepskin, and hair-on hides

For these kinds of rugs, you’ll need some unscented talcum powder. Leave it to soak the powder for a few hours, then brush and shake. You’ll have to do this several times, based on how long the fur on the rugs is.

For the back, you’ll need a clean cotton cloth: dip it in lukewarm soapy water, then get wiping. Rinse with a cloth dipped in clean water, then dry thoroughly.