Many people are already embracing the idea that selling products and services are not limited to only a few locations. Business people are starting to expose what they sell on the World Wide Web to gain a larger audience and more potential consumers. However, the advantages and disadvantages of online stores go hand in hand too – same as those outside the Internet.
In order to make the most out of your Ecommerce site, there are few things that should always be present on it for it to serve its purpose.
1. High Quality Images with Product Names or Service and their corresponding Descriptions
Maybe the utmost reason why someone landed in your store’s online homepage is that they are in need of a product or service. This is an important opportunity for you as a seller to showcase the products and services that you offer through the use of high quality images with names and descriptions. TV Store Online, for example, is an ecommerce site that that follows this technique. They offer movie costumes, television memorabilia and shirts. In their homepage itself, you can find featured items already.
2. Area for Customers’ Reviews
Before acquiring a product or service, consumers consider what other people has to say about it first – especially those who already had an experience in using those. It will be beneficial not just to the potential customers but also to the owner as well. Reviews can be a guide for improvements.
3. Call to Action Buttons
The site can provide an “Add to Cart” button for finalizing the order. In TV Store Online, they call it “View Cart Button” which is located at the upper right corner of the page.
4. Site Search
People want to make everything quick and easy. Technically, they are in need of a product or service and a search bar will always be a big help to anyone.
Who does not want discounts? It is hard to earn bucks nowadays and people are becoming thriftier. But there are just products and services that they want to acquire. In TV Store Online, there is an offer of free shipping for orders over $50.