Happy and satisfied customers usually post a favourable review. When another consumer reads the positive feedback, he is influenced to purchase the same product or service. The review develops a certain level of trust because it is from the customer’s real-life experience with the brand.
The options are endless for businesses that want to share reviews online. They have a choice from social media platforms like Facebook, Instagram and Twitter to share reviews from satisfied customers. Another popular strategy is to share the review on YouTube with the image of the customer to add credibility to the business.
Another option is to highlight customer reviews on the homepage. According to research, consumers want to see reviews on the website because it provides them with real information about the product or service. Customers usually write about a product feature that they like most. Sharing reviews on the homepage is also a powerful approach to give consumers a reason to visit the website.
If you want customers to talk about your brand, give them a page on the website that is dedicated to their feedback. Not only is it a good way to trigger curiosity, the conversations will display how some customers benefitted from the product or service, in one way or another.
A digital marketing agency believes that a well-written king kong marketing review will help prospects decide whether they will avail of the services offered. Advertisements will tell people that a brand is the best in the market but they won’t convince potential customers to trust the brand. Reviews build trust and increase brand credibility.