Your business’s website is your brand’s biggest online asset. It’s your company’s online persona; the first impression that your potential clients get of you and your company. Whether you sell systems commercial furniture or home furnishings, make no mistake they are scrolling through your photos, your posts and your content, and that’s how they decide whether or not to go for your products and/or services.
Hence, working on your site is a good way to ensure that potential customers on the internet look to you for their needs. If you want some help, we’ve put together some tips.
The fold isn’t the only place.
The fold is the section of the website page referring to the top of the web page where the logo, navigation bar and the newest or the most relevant pieces of content or offerings are found. Since the start of the internet, website designers have opted on putting key info above it, for fear of users not immediately seeing what they want and leaving as the result.
According to research, however, that expectation is no longer cast iron, as data shows the users have gotten used to scrolling down below the folds of sites to see info thanks to mobile devices being so commonly used for browsing. This means that you no longer need to sacrifice good style for putting all the important info above the fold.
Go big with imagery.
For anyone selling any kind of furniture, like systems commercial furniture, imagery is king. This line of work favours quality images rather than good exposition. Take advantage of quality product photography or artwork from your staff that shows off your brand. This is a serious matter, if the images you present aren’t high-quality, it’ll mar the expectations of visitors from the get-go.
Don’t be afraid to be fun with your errors.
404 error pages; everyone has them, nobody likes them. Do what you can to make sure there’s as little of them as possible; having lots of them is just plain sloppy site design. On the off chance that visitors meet one, use it as an opportunity to show some levity and personality, with customized, funny 404 error messages instead of the generic “This page does not exist”.